More visibility. More customers. Measurable results.
A practical local marketing platform connecting visitors and residents with participating businesses through Digital Flyers, controlled subscriber vouchers, trackable redemptions and affiliate referrals.
01. What is Perks Passport?
Perks Passport is a local discovery and voucher platform. Participating businesses can be visible to visitors and local subscribers, publish a Digital Flyer, and choose whether to offer a subscriber voucher.
The business controls the offer — including the value, quantity, valid days and, where relevant, valid hours.
02. Digital Flyers — visibility even without a voucher
The Digital Flyers section gives participating businesses a simple promotional presence inside Perks Passport. A flyer showcases what the business offers and links visitors back to its business listing.
03. Businesses choose the voucher that suits them
Perks Passport is designed so the business stays in control. Offers can be structured in several ways:
Percentage: e.g. 20% OFF. Fixed Value: e.g. R40 OFF or R100 OFF. Minimum spend is optional. Quantity, days and time windows can be used to control when and how an offer operates.
For Limited Quantity offers, each redemption represents one special for one subscriber. If several people want the special, each person needs their own Perks Passport subscription and must claim their own voucher.
04. Controlled claiming and redemption
Subscribers claim offers into their Perks Passport wallet. The platform manages the redemption journey and creates an audit trail. A subscriber is limited to one voucher per business per billing period, helping prevent repeated use of the same business offer.
Limited Quantity vouchers use a staged reservation. When redemption starts, a promotional unit is held for up to 6 hours. If the subscriber does not complete the redemption within that window, the promotional quantity can return to availability.
Successful redemptions are recorded with a unique Perks Passport reference and reporting data, giving the business measurable redemption activity rather than relying only on a paper coupon.
05. Three redemption methods
06. Online vouchers can fit existing checkout systems
Where a business's online checkout accepts unique promo or voucher codes, Perks Passport can act as the distribution layer: the business generates the codes, PP reserves one for the subscriber, and the customer enters it during the normal booking or checkout process.
The booking platform calculates the discount and the business's existing payment provider processes the resulting payment. Where future APIs, webhooks or payment confirmations are available, Perks Passport can potentially streamline confirmation further.
07. Affiliate system — businesses can also earn
A participating accommodation establishment, restaurant, activity, travel partner or other approved promoter can be given its own trackable affiliate QR/link.
A visitor scans that unique Perks Passport QR. If the visitor purchases a qualifying Perks Passport subscription/Area Pass through the referral journey, the referral can be attributed to that partner, creating the potential for an agreed affiliate commission.
QR distribution can be built into room-key tags, reception stands, table talkers, visitor information material and travel-partner communications.
ATTRACT PP CUSTOMERS + REFER NEW PP SUBSCRIBERS.
08. GiveData — a separate social-impact platform
GiveData is a separate initiative designed to help visitors leaving South Africa pass unused South African mobile data directly to screened/verified good causes rather than allowing that data to go unused.
Perks Passport and GiveData remain separate platforms, while hotels, tourism businesses, travel partners and future airline/eSIM partners could help distribute both ideas at different stages of the visitor journey.
09. Why join Perks Passport?
A SIMPLE RESTAURANT EXAMPLE
Normal Fish & Chips price: R139
Perks Passport offer: R40 OFF
Limited Quantity: 20 voucher opportunities
Valid: Tuesday 14:00–17:00
One special per subscriber
The normal menu price stays R139. Eligible PP subscribers who claim and redeem the offer receive the R40 benefit during the business's chosen promotional window.
10. NEW: Explore Your Vouchers & subscriber email updates
Perks Passport now gives subscribers a single, mobile-friendly Explore Your Vouchers dashboard. It helps them discover participating businesses' offers and return to use benefits already included in their membership.
Helpful reminders — not another sales pitch
09:30 Daily Perks: A friendly reminder that subscribers are already entitled to explore and claim eligible vouchers as part of their existing membership.
12:00 New Perks update: A second email only if new vouchers were published after 09:30; otherwise no midday email is sent.
Both messages link to the Explore Vouchers dashboard. Subscribers must opt in through the optional registration checkbox and can change their choice using email footer links.
11. The objective
Perks Passport is not about asking businesses to discount everything. It is about giving each business a flexible tool to create an offer that makes commercial sense — while giving visitors and local subscribers enough genuine value to make the Passport compelling.
12. NEW CONCEPT: Product-Included Passports & “Hear My Plea”
Three routes to subscriber access: direct R100 subscriptions; a proposed Hermanus whale T-shirt for visitors; and a proposed Pro-bites fitness product offer for locals. Product purchasers would receive an included 30-day Perks Passport, with no automatic renewal. All access uses an individual subscriber account and the same voucher rules.
Hear My Plea: a conservation connection
The proposed whale story could invite visitors to pass on unused eligible South African mobile data through the separate GiveData initiative to a participating whale-conservation NPO, potentially “Save The Whale.” Any recipient partnership, network transfer capability and permitted conservation claims must be confirmed before launch.
Why this matters for businesses: useful products and memorable souvenirs can introduce new subscribers to the same free-to-list business network. More engaged subscribers could mean more discovery of relevant offers and measurable redemptions.
JOIN THE HERMANUS / OVERSTRAND PERKS PASSPORT NETWORK
BUSINESS EXPOSURE • CONTROLLED OFFERS • MEASURABLE REDEMPTIONS • AFFILIATE OPPORTUNITY
BUSINESSES CAN PARTICIPATE WITHOUT PAYING TO LIST.
VISIT PERKS PASSPORTTAKE THIS OVERVIEW WITH YOU
Scan this QR code to open the Business Overview on your phone.